We have added in the reviews from movie magazines and critics to show what others thought of the movie and to advertise it well. We have also added a viral website to the bottom of the poster the sames as our teaser poster as marketing for the movie. It is a website where fans can post what they think is out there and upload images and videos etc.
I think the poster has a clear theme with our movie trailer because we have used an image that promotes a scary film and have used similar colouring with a black and white image and have used the same font for the title and other text. This shows how they have a running theme.
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