The background of the poster for the exorcism goes from a white at the top of the poster and fades to a grey colour. The white is near the top of the poster where there is a cross on the wall. This could suggest good purity and innocence as this is what stands for it. It is saying that god is a good pure creature and since it fades to grey near the bottom near the girl bent backwards this could suggest that the girl is not, as the colour shown is not pure grey it is almost off white, suggesting that the girl is not completely pure or good but is not all bad as it is only off white. Also, white stands for hope and the whitest part of the poster is around the cross this could suggest that god offers hope to people in this case the girl who looks like she is in pain.
The girl is the main focus in this picture suggesting that she is the main character or the most important character. Also, in this picture we do not see the ‘baddie’ or the person that is causing the horrible things to happen this could suggest that this character is the victim as she looks like she is in pain but that she is also, the bad person as we do not see who is causing this to her. This could also, help us identify that the horror is a paranormal horror with ghost and bad spirits as we do not see who it is. As well the position she is looks like something is being drawn out form her in this case as the film is called the last exorcism it seems that a bad spirit is being drawn out of her as well the cross is placed directly above her and as belief in god and chanting from the bible is used to perform exorcisms it seems that the spirit is trying to be removed from her. Also, above the cross there is ‘believe in him’ this sounds like a warning that if you don’t believe in god this could happen to you.
The set were the picture is taken for this poster is in a bare room. By doing this it empathises the girl in the middle the cross and the name of the film these three important in the film therefore they are the main focus. As well, by having it in a natural environment it helps the audience connect with the character shown as they could relate to her as they live in a house as well making the film seem possibly scarier as it seems that it could happen to anyone. It would also, make it scarier to viewers that believe in ghost demons and god, as having the cross in a room could be seen to protect you yet this is still happening to the girl leaving the audience feel vulnerable and frightened, which is why people see horrors to be scared and frightened.
The writing at the bottom of the poster saying ‘the last exorcism’ goes from bigger to smaller. This film is a carry on from a number of exorcism films. This could suggest that the films are getting bigger and bigger (better, well known, or the quality of the film is getting better). Also, the writing is in bold black capitals. By having it in capitals could suggest that it is loud; an important must see film, because it’s in capitals and stands out from the rest of the films being advertised. Black writing could suggest death and fear but also, power. This could suggest that this film is powerful it will make an impact on the film industry that it will make a big profit and is a must see horror film.
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