Places trailers may be viewed
- Cinema- before a film starts, sometime linked with what genre of film you’re seeing, for example when the horror film devil was being shown in the cinema the trailer for paranormal activity 2 was being shown. They show the same kind of genre as what film that you’re about to watch as they know that the film will appeal to you.
- Effect on viewing the trailer at the cinema- big picture good quality of the trailer, the atmosphere in the cinema may help the chances that people want to see the film being advertised, the audience that will be watching the trailer have a higher chance of being the right target audience as the trailer for a horror film would be shown at beginning of a horror film.
- Radio- film trailers are sometimes heard playing on the radio. For example radio 1 had a interview with a member of the cast from the film inception and they then played the trailer and a short snippet from the film.
- Effect of listing to a trailer on the radio- people can listen to it when in the car when traveling this means that they are targeting another type of audience increasing the amount of people who know about the film and hopefully who will go and see it. Also, it allows people to imagine what it will look like and they may go and look on the internet to watch the trailer.
- Television- films rated over 12 are normally shown after the watershed (9 o'clock) as the people watching after this time will be old enough to see it and the audience that they are trying to aim there film at maybe watching TV at this time. As well children films such as despicable me are shown on children channels such as nickelodeon. By doing this they are targeting a specific audience.
- Effect of watching trailers on television- it is targeting the specific audience that the film is for
- Online- anyone can view any trailer at anytime from websites such as YouTube
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